Prep your skin for a flawless makeup application with the e.l.f. Hydrating Face Primer \u2013 a must-have for dry or dehydrated skin. This silky, lightweight primer glides smoothly over the skin, creating a hydrated, even canvas that helps makeup last longer while keeping the skin comfortable all day. Infused with nourishing ingredients like Vitamin A, Vitamin C, and Grape Seed Oil, it deeply moisturizes while enhancing skin elasticity and smoothing out fine lines. <\/p>\n
Perfect for those with dry or dull skin, this primer locks in moisture and prevents makeup from clinging to dry patches. Its velvety finish helps foundation adhere better and blend more seamlessly, reducing the appearance of pores and uneven texture. Whether you\u2019re going for a dewy, everyday look or full glam, this hydrating primer ensures your base stays fresh and flawless. <\/p>\n
Use it alone for a natural, soft-focus glow, or layer it under makeup to extend wear and boost radiance. It’s ideal for cold climates or whenever your skin needs an extra dose of hydration before makeup. <\/p>\n
Cruelty-free, vegan, and free from parabens and sulfates \u2013 this is hydration you can feel good about.<\/p>\n","protected":false},"excerpt":{"rendered":"
Prep your skin for a flawless makeup application with the e.l.f. Hydrating Face Primer \u2013 a must-have for dry or<\/p>\n","protected":false},"featured_media":14266,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[23,43],"product_tag":[],"class_list":{"0":"post-14270","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-face","7":"product_cat-primer","8":"pa_age-range-adult-and-teens","9":"pa_brand-e-i-f-cosmetics","10":"pa_country-of-origin-usa","11":"pa_finish-type-radiant-dewy-natural-finish","12":"pa_item-form-liquid","13":"pa_product-type-face-primer","14":"pa_scent-fragrance-free","15":"pa_size-14-ml","16":"pa_skin-types-best-for-dry-normal-and-combination-skin","17":"pa_where-to-apply-face","19":"first","20":"instock","21":"sale","22":"purchasable","23":"product-type-simple"},"acf":{"material_feature":"- Hydrating formula: Delivers intense moisture for dry and dehydrated skin. \n- Silky-smooth texture: Glides effortlessly onto the skin for a flawless base. \n- Vitamin-enriched: Infused with Vitamin A, C, and Grape Seed Oil to nourish and protect. \n- Blurs imperfections: Minimizes the appearance of pores and fine lines for an airbrushed finish. \n- Extends makeup wear: Creates a smooth canvas that helps foundation last longer. \n- Lightweight consistency: Feels comfortable and breathable on the skin. \n- Ideal for dry, dull, or textured skin: Prepares the face for even makeup application. \n- Non-greasy formula: Adds glow without excess shine or stickiness. \n- Vegan & cruelty-free: Made without animal testing or ingredients. \n- Paraben-free: Gentle on sensitive skin.","how_to_use":"- Start with clean, moisturized skin. \n- Apply a small amount (one pump or less) to fingertips. \n- Gently blend over your entire face, focusing on dry areas. \n- Wait a few seconds before applying foundation or makeup. \n- Can be worn alone for a natural glow or under makeup to extend wear."},"yoast_head":"\n